Anthem

Conceptualization, program management, and HIPAA/TCPA compliance delivery

Backend development
Product Strategy

About the Client

Anthem AI was a subsidiary of Elevance Health, a Fortune 20 health insurer operating the Bluecross Blueshield brands.

Project Goal

Conceptualization, program management, and HIPAA/TCPA compliance delivery for a major health insurer's telehealth initiative targeting vulnerable populations, beginning with behavioral health. The application design had to both satisfy the sensitive nature of behavioral health, as well as the device constraints of the economically marginalized target audience.

App

Key Outcomes